B2B · WHOLESALE · COLLABORATIONS · PRESS — SS/AW 26

Toolor — for community of modern nomads, written in Orkhon runes

WEAR THE MOUNTAINS.

Toolor is a lifestyle brand from the heart of Central Asia — Turkic design DNA, alpine function, our own full-cycle factory in Bishkek. Made in Kyrgyzstan. Worn anywhere.

01 — ORIGIN

FROM THE HEART OF CENTRAL ASIA

A lifestyle brand from the heart of Central Asia. Founded in Bishkek, Kyrgyzstan in 2022, built on its own production facilities under Cool Group KG.

We make durable, functional casual wear that moves seamlessly from city streets to mountain trails — carrying the design DNA of Turkic nomadic culture into contemporary form.

MADE IN KYRGYZSTAN. WORN ANYWHERE.

EST.
2022
HOME
Bishkek, KG
FACTORY
Cool Group KG
CYCLE
Full — fabric to finish
MADE IN BISHKEK. WORN ANYWHERE.

We come from a place

where the horizon is vertical.

Where the cold is a teacher

and the pattern is a language.

Toolor is not outdoor gear.

It is a way to carry the mountain with you.

02 — THE LAND

ONE LAND. TWO FACTORIES.

Kyrgyzstan — a mountain republic between the Tian Shan and the Fergana valley. Everything we make is cut, sewn and finished inside these borders.

5,000 M² OF MODERN FACILITIES
200,000+ UNITS / MONTH — HIGH-SCALABILITY WORKFLOWS
1,000+ SPECIALIZED, AUTOMATED MACHINES — KNIT & WOVEN
700+ PROFESSIONALS ACROSS TWO PLANTS
03 — THE NAME

TOOLOR MEANS MOUNTAINS

In Kyrgyz, “toolor” is the word for mountains. So we gave you seven of ours.

04 — POSITIONING

THE FOURTH AXIS

We occupy a space no global brand covers.

AXIS 01

Systematic Essentials

The discipline of Uniqlo — quality fabrics, unisex silhouettes, honest prices.

AXIS 02

Design-Led Concept

The art sensibility of Études and Ader Error.

AXIS 03

Outdoor Function

The technical rigor of Arc'teryx and Nike ACG.

AXIS 04 — OURS ALONE

Turkic Cultural Identity

Tamga marks, tunduk geometry, living craft.

The fourth axis is the one that cannot be copied.

THREE PILLARS
MOVEMENT HERITAGE RESPONSIBILITY
05 — LOGOTYPE

THREE SHAPES, ONE WORD

Every curve in the wordmark was carved somewhere else first.

The Toolor wordmark
THE WORDMARK HOVER A SHAPE

Abstract enough for Paris. Unmistakable in Bishkek.

06 — THE SLOGAN

THE OLDEST SCRIPT SPELLS THE NEWEST WORD

Orkhon runes — the first alphabet the Turks ever cut into stone.

Kelechek written in Orkhon runes КЕЛЕЧЕК / KELECHEK the future
Köchmöndöry written in Orkhon runes КӨЧМӨНДӨРΥ / KÖCHMÖNDÖRY the nomads
NOMADS OF THE FUTURE TALAS VALLEY · 8TH CENTURY · KYRGYZSTAN
RUKH — THE CULTURAL MANIFESTO · WORN IN THE STEPPE
07 — PALETTE

COLORS DRAWN FROM THE LAND

Not the trend cycle. Felt, clay, glacier water, night steppe.

A palette that reads as outdoor function and nomadic warmth at once.

08 — THE SYSTEM

FOUR LINES. ONE SYSTEM.

Uniqlo discipline. Études sensibility. Arc'teryx function. And a fourth axis that cannot be copied — ours.

Casual Core

The everyday uniform. Heavyweight cottons, unisex-first silhouettes, honest construction. One Toolor piece replaces three fast-fashion ones.

€7–€55 · 3–4 NEUTRALS + SEASONAL ACCENT

FLUX

The technical layer. Urban techwear, not hardcore alpinism — waterproof shells, reversible fleece, ergonomic patterning, matte YKK hardware with cast-metal tamga pulls.

FLUX by Toolor FLX-THERMO™ · COLOR-MORPH NEON · 5°C—28°C
2 DROPS/YR — MARCH · SEPTEMBER · 6–8 STYLES, NOTHING FILLER

RUKH

The cultural manifesto. Each release tells one story of the Turkic world.

Ruh: capsule drop presented by Toolor
EDITIONS OF 30–80 · NUMBERED TAGS

Collab & B2B

Athlete and artist capsules — including the national-team supporter collection built on named Kyrgyz ornaments. Corporate programs for companies that want uniform to feel like design, not obligation.

WHERE TOOLOR MEETS YOUR AUDIENCE

~178 STYLES · 4 SEASONAL DROPS TIED TO THE NOMADIC CALENDAR — NOORUZ TO EPOS

09 — COLLAB EVIDENCE

THE CAPSULES

Eleven collaborations — athletes, federations, cinema, institutions. Made with, not just for.

World Nomad Games 2026 organizing committee bomber jacket
WORLD NOMAD GAMES × TOOLOR

WNG 2026

The official kit of the 2026 organizing committee.

OFFICIAL · CEREMONIAL · NOMAD CODE

VIEW →
ASKA — national team athlete tribute, dramatic studio light
TOOLOR × ASKA

ASKA

For the ones who carry the flag — athlete silhouettes, runic type, a warrior totem on the chest.

SUPPORTER KIT · RUNIC PRINT · TOTEM

VIEW →
True to Self — director Daniyar Bolotbekov capsule jackets
TOOLOR × DANIYAR BOLOTBEKOV

TRUE TO SELF

Freedom in every form — inner strength, honesty to the self.

CAPSULE · CINEMA · IDENTITY

VIEW →
Emil Esenaliev crossfit performance set
TOOLOR × EMIL ESENALIEV

CROSSFIT SERIES

Strength, discipline, forever forward. Sport aesthetic, real function.

NEOPRENE · COMPRESSION · PERFORMANCE

VIEW →
K2 alpinism shell suit in the mountains
TOOLOR × K2

K2

Not the summit — a state of mind. With alpinist Eduard Kubatov.

LIMITED · ALPINISM · ASCENT

VIEW →
ALPIN 2026 snow-leopard flag print
KMF × TOOLOR

ALPIN 2026

For everyone who climbs toward a new peak — with the Alpinism & Sport Climbing Federation.

ALPINIAD · SNOW LEOPARD · SILKSCREEN

VIEW →
Central Asia football supporter jersey — Kyrgyzstan 7
TOOLOR × FIFA

CENTRAL ASIA XI

The supporter jersey for Central Asian football. One region, one roar.

FAN JERSEY · SILKSCREEN · MATCHDAY

VIEW →
Nomad charity run tees, front and back print
TOOLOR × NOMAD

NOMAD RUN

The international charity run — kit and merch for those who run for others.

RACE KIT · CHARITY · TECH

VIEW →
Kapriz alpine resort staff uniform
TOOLOR × KAPRIZ

KAPRIZ

Staffwear for the alpine resort, ski base and mountain retreat.

UNIFORM · HOSPITALITY · ALPINE

VIEW →
1.1 Studio film crew workwear
TOOLOR × 1.1 STUDIO

1.1 STUDIO

Crewwear for the studio shooting the new Kyrgyz and Kazakh cinema.

CREW · CINEMA · WORKWEAR

VIEW →
KG Kurulush administration corporate uniform
TOOLOR × KG KURULUSH

KG KURULUSH

Corporate uniform for the administration — a uniform that feels like design, not obligation.

CORPORATE · UNIFORM · BISHKEK

VIEW →
10 — FABRIC

ENGINEERED FOR ALTITUDE

We build on the Japanese technical school — performance with a narrative, never cold gorpcore.

OCTA® (TEIJIN)

Hollow-core fibers. Extreme warmth, near-zero weight.

TORAY DERMIZAX®

Stretch membrane. Waterproof, breathable, alive.

PERTEX® QUANTUM AIR

Air-permeable shell. Moves the way you do.

CONSTRUCTION

Bonded seams. Laser cuts. Heat-pressed marks. Matte YKK, cast tamga pulls. No noise.

MATERIAL INTELLIGENCE

FABRIC THAT DOES SOMETHING

Function is not a spec sheet — it is behaviour. Three material systems turn a garment from cover into equipment: weather you shrug off, colour that answers your body heat, and a mark only the night can read.

Water beading and rolling off a navy Toolor waterproof shell with a cast tamga zip pull DWR · TAPED SEAMS
01 · WATERPROOF MEMBRANE

The rain runs off. The sweat runs out.

A stretch membrane bonded between shell and lining — sealed against the storm, open to the climb. Fully taped seams, a durable water-repellent face, matte YKK with cast-metal tamga pulls.

  • 20KMM WATER COLUMN
  • 15KG/M²·24H BREATHABILITY
  • 100%SEAMS TAPED
A handprint blooming lighter across the chest of a Toolor thermochromic olive shell COLOR-MORPH · LIVE
02 · THERMOCHROMIC — FLX-THERMO™

Touch it, and it changes.

Heat-reactive pigment printed into the FLUX shell. A palm on the chest blooms a shade lighter, then fades as the cold returns — the temperature of the mountain, worn on the body.

  • 5–28°C ACTIVE RANGE
  • ~3sREACTION TIME
  • REVERSIBLE CYCLES
The Toolor wordmark flaring bright under a headlight on the back of a blue shell in the dark FLASH ON — THE MARK
The Orkhon runic slogan lighting up white across the back of a hoodie under light FLASH ON — THE SLOGAN
03 · REFLECTIVE CODE — 3M SCOTCHLITE™

Invisible by day. A signal by night.

The wordmark and the Orkhon slogan are laid in retro-reflective transfer — a quiet flat grey in daylight, a burst of white the moment a headlight finds them. Safety that reads as identity: the oldest script, lit by the newest road.

  • 400CD/LUX·M² RETURN
  • 360°DAY-TO-NIGHT WRAP
  • ISO 20471REFERENCE GRADE
FLX-THERMO™ · ENGINEERED BY TOOLOR — 04S LOOP
11 — PRODUCTION

OUR OWN FACTORIES. OUR OWN RULES.

Full-cycle production under Cool Group KG — two factories, Bishkek and Kyzyl-Kiya: control over fabric, construction, and working conditions.

5,000 M² OF MODERN FACILITIES
200,000+ UNITS / MONTH — HIGH-SCALABILITY WORKFLOWS
1,000+ SPECIALIZED, AUTOMATED MACHINES — KNIT & WOVEN
700+ PROFESSIONALS ACROSS TWO PLANTS

Two factories. One standard. A sketch drawn in Bishkek is a batch in Kyzyl-Kiya within the month — same fabric, same seams, same hands-on control.

PLANT 01 · HQ · NORTH

BISHKEK

DESIGN LAB · SAMPLE LINE · FULL CYCLE

The flagship. Design studio, technical lab and the main line under one roof — the designer stands ten meters from the seamstress, and a sketch becomes a hanging sample without ever leaving the building.

42.87°N 74.59°E · TIAN SHAN FOOTHILLS
PLANT 02 · SOUTH

KYZYL-KIYA

KNITWEAR · WOVEN · SCALE

The engine of volume. Dedicated knit and woven lines in the south take a Bishkek sample to mass production — scale that never lets the standard slip a single stitch.

40.26°N 72.13°E · FERGANA RANGE

Offcuts are recycled.

Prices are transparent.

Durability is the most sustainable feature a garment can have.

Clean production here is not a certificate on a wall. It is the absence of distance: the designer stands ten meters from the seamstress, the cutting-room offcuts feed the felt press, and nothing leaves our floors unfinished.

COOL GROUP KG · THE FACTORY — FABRIC TO FINISH
CERTIFIED · AUDITED · DOCUMENTED
CERT 01 · LOGO SLOT
CERT 02 · LOGO SLOT
CERT 03 · LOGO SLOT
CERT 04 · LOGO SLOT
CERT 05 · LOGO SLOT
12 — CODE

THE PATTERN IS A LANGUAGE

Kochkor-muiz. Tunduk. Orkhon runes. We don't print heritage — we build with it.

“For three thousand years, the nomads of the Tian Shan carried everything they needed — and nothing they didn't. We design clothing the same way.”

13 — CRAFT & FOLKLORE

FELT WAS OUR FIRST TECHNOLOGY

Ala-kiyiz and shyrdak — the Kyrgyz felt tradition, listed by UNESCO. Wool, hot water, and hands. No machines required for a thousand years.

01 · SHEAR

Wool from mountain flocks — a material that grows back every spring.

02 · LAY

The ornament is laid in raw wool — the pattern is born before the fabric.

03 · ROLL

Water, pressure, and hours of rolling fuse it into felt.

04 · STITCH

Embroidery seals the story — the same hands now draw on technical shells.

Our slogans and ornaments are not prints of heritage. They are its continuation — drawn by masters, stitched into technical fabric.

14 — RESPONSIBILITY

NOMADS INVENTED ZERO-WASTE

For three thousand years everything a nomad owned was renewable, repairable, or edible. We inherit the standard — not the trend.

Nothing we cut becomes trash. Offcuts return as felt panels, insulation and accessories. Mountain wool goes in as fleece and comes back as ala-kiyiz — outerwear technology that composts. And every synthetic shell we build starts as recycled polyester: plastic already in the world, put back to work.

  • FLOW 01 · OFFCUTS

    Cutting-room scraps are shredded and pressed — reborn as bags, bucket hats and quilted insulation.

  • FLOW 02 · WOOL & FELT

    Raw fleece, hot water and hands — the UNESCO-listed felt craft, running as a production line.

  • FLOW 03 · rPET

    Recycled polyester spun into technical yarn for shells and linings. No virgin plastic in the line.

ECO-01

Eco-down fills

Our puffers fly on recycled fill — warmth without the harm. Standard since the first collection, 2023.

ECO-02

100% offcuts recycled

Cutting-room waste returns as insulation and felt accessories. The bin feeds the press.

ECO-03

Wool. Water. Hands.

Felt is biodegradable outerwear technology — the original one. It composts; polyester apologizes.

ECO-04

Built to outlive trends

One Toolor piece replaces three fast-fashion ones. Durability is the most sustainable feature a garment can have.

CASES — THE PROOF, WORN

Felt accessories, offcut goods and rPET shells in the wild.

The urban nomad — Sandyk 2025 portrait in the steppe
THE URBAN NOMAD
15 — AUDIENCE

THE URBAN NOMAD

Hikes on Saturday. Gallery on Sunday.
Without changing clothes.

  • AGE25–38 — at home in Bishkek, Almaty, Berlin, or Paris
  • CLOSETOwns fifteen perfect garments instead of fifty average ones
  • MINDSETValues roots and moves globally

Behind them: a rising global curiosity about Central Asia — its music, cinema, design, and mountains.

16 — BRAND WORLD

TOOLOR: ASCENT

Climb the same seven peaks. Earn real gear. The mountain is now a game — and a retention engine your store's audience will play.

  • Rhythm-climb one of seven real peaks — Uchitel to Pobeda.
  • In-game gear = real Toolor SKUs. Summit a peak, unlock a code.
  • Weekly leaderboard. Top climbers win merch drops.
Wishlist Ascent
17 — THE ARCHIVE

FOUR WINTERS. FOUR ROADS.

Every year we climb again. Four lookbooks — four answers to the same mountain.

ALPINE LINE

CASUAL CORE · FLUX · LOOKBOOK 2026

Youth uniform for the mountains and the city between them. Warm sport sets, slogan embroidery on nearly every piece, illustrative ethno prints, military-cut shell suits and hand-feel knits. Minimal ethno — maximum intent.

2026 - brown clasp jacket26 · 01
2026 - ice-blue technical zip26 · 02
2026 - embroidered bird on navy26 · 03
2026 - red tee, white skirt26 · 04
2026 - cream zip jacket26 · 05

SANDYK

CASUAL + RUKH · AW 2025

An autumn capsule built like a nomad's chest: comfortable silhouettes carrying ethnic code close to the body. For modern nomads who keep their heritage within arm's reach.

Sandyk 2025 - gradient mountain puffers in the steppe25 · 01
Sandyk 2025 - suede jacket, apples25 · 02
Sandyk 2025 - sitting on the carved chest25 · 03
25 · FILM
Sandyk 2025 - beige hooded parka25 · 04

MOUNTAIN UNIFORM

CASUAL CORE · LOOKBOOK 2024

Shot at altitude, between first snow and last sun. Warm sport sets and military-style shell suits, logo embroidery throughout, and knitwear that survives a night in a tent.

2024 - against the sun on the ridge24 · 01
2024 - navy fleece, bucket hat24 · 02
2024 - cream puffer vest24 · 03
2024 - camp under the peaks24 · 04

FIRST ASCENT

CASUAL · OUTERWEAR 2023

The first Toolor outerwear collection. Bright color, oversized cuts, eco-down fills and a technical spine — proof that Bishkek could build a puffer for the world.

2023 - mirror in the steppe23 · 01
2023 - black oversized puffer23 · 02
2023 - teal puffer23 · 03
2023 - neon scarf23 · 04
2023 - pink puffer23 · 05
NEXT — AW 26

THE NEXT WINTER IS ALREADY CUT

Straight from the AW 26 architecture — renders, not promises. Full linesheet on request.

Request Linesheet →
AW26 - ornament bomber with shearling collar
ORNAMENT BOMBER
AW26 - hooded nomad robe
NOMAD ROBE
AW26 - black clasp jacket front and back
CLASP JACKET
AW26 - white and red national tracksuit
NATIONAL TRACKSUIT
AW26 - colorblock range hat
RANGE HAT
AW26 - ivory shell windbreaker
SHELL WINDBREAKER
2022FOUNDED IN BISHKEK
~178STYLES ACROSS FOUR LINES
4DROPS/YR — NOMADIC CALENDAR
1FACTORY, FULLY OWNED
18 — PARTNERSHIP

LET'S BUILD THE BRIDGE WEST.

Three doors in. Pick yours.

Toolor — for community of modern nomads

LINESHEETS · PRICING · SS/AW 26 PREVIEW · ON REQUEST

KYRGYZ MOUNTAINEERING FEDERATION
ALA TOO
DANIYAR BOLOTBEKOV
EMIL ESENALIEV
COOL GROUP KG

CENTRAL ASIA IS NOT A PERIPHERY. IT IS A FUTURE.

NOMADS OF THE FUTURE